Will is a pioneer in the construction industry’s digital transformation and sustainability efforts. With extensive experience in demolition and heavy materials, Will co-founded Soil Link, the UK’s leading AI-powered platform for trading construction materials.

Soil Link’s innovative Materials Exchange Platform (MEP) is revolutionising the industry by facilitating efficient reuse and distribution of construction, demolition, and excavation (CD&E) waste. The platform’s AI-driven approach optimises material matching, provides market insights, and promotes circular economy initiatives, playing a crucial role in the UK’s journey towards net zero by 2050.

Will’s expertise spans sustainable materials management, supply chain optimisation, and AI application in construction. He is passionate about building a greener, more resilient future for the industry through cutting-edge technology.

Today, Soil Link collaborates with many of the UK’s largest contractors and material producers, driving the construction sector towards a more sustainable and efficient future.